Jacksonville's River City Hoops | Jacksonville's River City Hoops Powered by SportsMarkit
River City Hoops of Jacksonville, Florida powered by SportsMarkit. We are a perennial basketball powerhouse that is rooted in the Jacksonville region with national impact. River City Hoops was founded in 2017, it prides itself on athletic development and character. We teach the importance of discipline, humility, adversity, and sportsmanship which is displayed on and off the court.
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Meet our Founder

Coach Feagin

Coach Ashley Feagin

A Jacksonville, Florida native who started establishing roots her middle school year at Jefferson Davis Middle School. Here she still holds the record of most points scored and rebounds in a single game. Went on to attend Jean Ribault High School, where she would be Miss Basketball, two-time state champion, and went on to win Nike’s High School National Championship. Ashley went on to play NCAA Basketball at FAMU (Florida Agriculture and Mechanical University) and obtain a degree in Accounting.

Coach Ashley found purpose in what she loves the most and now coaches at Harvest Christian and co-owns River City Hoops.

  • Ribault Alumni
  • FAMU Alumni
  • NCAA Collegiate Player
  • Florida Miss Basketball
  • USA Coach of the year
  • NBA Skills Trainer
  • AAU/ FHSAA COACH
  • Florida 1A Coach of the year